Stakeholders' motivations, needs and hurdles

This task is key to understand the investor community readiness for NBS take-up as well as the broader NBS related stakeholders’ needs and hurdles.

During the ca. 50 interviews (in the Living Lab countries), people will be observed while listening to the answers provided.

Results will be thoroughly analysed, and an EU wide survey will be designed to assess if the conclusions of the qualitative interviews are validated by stakeholders in other countries and a larger stakeholder audience. The survey will result in an overview of stakeholder’s readiness, motivations, needs & hurdles and dedicated approaches that need to be accounted to implement NBS projects and create an NBS market.

The task will complement related surveys made in Connecting Nature and REGREEN.

T4.2 Investigating the market readiness and stakeholders’ needs (Months 6-24, Lead: USN, Contributors: HNUA, Oppla, +living labs EMAC, UMP, KT, AAKS, NIVA)